ATE PremiumOne® Disc Brake Pads Employ “Application-Matched” Design to Restore OE Braking Performance


Allentown, PA (November 2009) - Continental Commercial Vehicles & Aftermarket, a leading aftermarket supplier of OE-engineered aftermarket products, has engineered its line of ATE PremiumOne Disc Brake Pads to be application-matched to meet each vehicle’s specific requirements. For every application, the friction materials, pad design and hardware are designed to deliver the exact braking characteristics the automaker intended. Instead of having to choose from a variety of grades and options, PremiumOne customers receive pad performance as specified by the original vehicle manufacturer, every time.

In addition to providing OE performance, ATE PremiumOne Disc Brake Pads are designed to provide exact OE fit for fast, easy installations. Pads are designed with shims, slots and chamfered edges in order to match OE pad performance and reduce noise. For a complete installation, all pads come with applicable accessories such as clips, anti-noise shims, wear sensors and electrical connectors.

Compared with ‘generic’ replacement pads, ATE PremiumOne Disc Brake Pads provide reduced wheel dusting and extended pad life. The pads’ sound deadening under-layer design helps to reduce NVH for smooth, quiet operation.

ATE is an aftermarket brand of Continental Corporation, one of the world's leading brake system manufacturers and suppliers. From the introduction of the first hydraulic brake system in 1926 to the development of the first antilock braking system prototype in 1967, the ATE brand has a rich history of innovation and experience.

ATE offers a comprehensive line of premium brake system replacement parts, hydraulics, and service products for popular import, Asian and domestic applications.

For more information, please visit us on the web at: www.ate-na.com

With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 133,000 at nearly 190 locations in 35 countries.

The Automotive Group is one of the leading global automotive suppliers. With its three Divisions Chassis & Safety (5.1 billion €, 27,000 employees), Powertrain (4 billion €, 25,000 employees) and Interior (5.9 billion €, more than 30,000 employees) it achieved sales of approximately 15 billion € in 2008. The Automotive Group is present in more than 130 locations worldwide. As a partner of the automotive and commercial vehicle industry, it develops and produces innovative products and systems for a modern automotive future, in which a car accommodates individual mobility and driving pleasure to driving safety, environmental responsibility and cost-efficiency.
Within the Continental Interior Division the Commercial Vehicles & Aftermarket Business Unit accommodates the specific requirements of the commercial vehicle, special vehicle and aftermarket sector. A global network of sales and service companies ensures proximity to local customers. Covering the product brands Continental, VDO, ATE and Barum the Business Unit offers electronic products, systems and services for commercial and special vehicles, a broad selection of products for specialized workshops and spare parts for the Independent Aftermarket and the Original Equipment Services after end of series production of the vehicle manufacturer.

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