COCA-COLA HONORED WITH 2009 NASCAR MARKETING ACHIEVEMENT AWARD
Coke Becomes First NASCAR Partner to Win Award Two Times
LAS VEGAS (Dec. 3, 2009) – Coca-Cola, a long-time NASCAR partner with the most integrated involvement in all levels of the sport, was honored with the 2009 NASCAR Marketing Achievement Award today at the NASCAR NMPA Myers Brothers Awards here as part of NASCAR Sprint Cup Series Champion's Week.
In addition to its position as the official non-alcoholic beverage of NASCAR, Coca-Cola has relationships with 15 race tracks and 12 drivers through the Coca-Cola Racing Family. A full portfolio of its brands support NASCAR: Coca-Cola, Coke Zero, NOS, Powerade, and Vitamin Water. Coke is also title sponsor to two NASCAR Sprint Cup Series races, the Coca-Cola 600 at Lowe's Motor Speedway and the Coke Zero 400 at Daytona International Speedway....
.... "We are honored to be selected as the recipient of the 2009 NASCAR Marketing Achievement Award. For Coca-Cola, competing and winning in the marketplace is the equivalent to competing and winning on a NASCAR track. It requires a season-long commitment by our brands, bottlers, employees and customers to create that emotional connection with the fans that is at the core of our success," said Beatriz Perez, Senior Vice President, Integrated Marketing, Coca-Cola North America. "Coca-Cola is proud of the many programs we offer across our portfolio of brands through our associations with NASCAR, our track partners, the Coca-Cola Racing Family and other driver personalities. Being recognized by NASCAR for our marketing activation makes this past year even more refreshing for Coca-Cola." ...
From NASCAR
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