JC CONCRETE PARTNERS WITH COMPASS360 RACING

(Lawrenceville, GA) -- Compass360 Racing (C360R) today released details of the team's marketing partnership with J.C. Concrete for the 2010 season. The program includes multi-tiered promotion within the paddock and to fans.

"I'm so pleased to welcome J.C. Concrete to the Compass360 family," noted Team Principal Karl Thomson. "We believe -- and I know they agree -- that the Grand-Am paddock is a great place to develop new contacts, friendships and cultivate new business."

J.C. Concrete (http://jcconcreteonline.com) specializes in delivering high-quality builds to multi-family residential and commercial projects in the southeastern United States. A family-owned business started thirty years ago, they are as comfortable building retaining and foundation walls for a massive 400-unit apartment complex of townhomes as they are pouring the post-tension slabs for a new restaurant.

"We're thrilled to be part of the Grand-Am community with a Championship team," enthused J.C.'s Senior Project Manager, Justin Stauffer. "We are really looking forward to taking advantage of the great opportunities presented by the series to grow our business."
J.C. Concrete will be one of the primary sponsors on the team's #75 Honda Civic Si, and will be taking advantage of at-track activation and hospitality for business partners and prospects.
Remarked Thomson, "There is a surprising synergy between J.C. Concrete's core competencies and other companies who partner with Grand-Am teams. This marks the first year in a multi-year program with J.C., and we're excited to introduce a new firm to the Grand-Am community."

GRAND-AM's Continental Tire Sports Car Challenge starts its year this week with Test Days at Daytona, Florida. The series' first race is on January 29th, as part of the Roar Before the 24 in support of the Rolex 24 Hours of Dayona, and will be televised, tape-delayed on SPEED TV

Compass360 Racing (C360R) is the motorsports division of Compass360 Branding Communications, a firm offering marketing expertise to clients in diverse industries across North America. The Championship-winning race team, with support from Honda of America, fields four front-running Honda Civic Si's in GRAND-AM's Continental Tire Sports Car Challenge, as well as providing technical and engineering support to numerous Honda and Acuras in Canadian Touring Car. For details visit http://C360R.com.