Today at the Montreal International Auto Show the FAZZT Race Team has announced a partnership with Bowers & Wilkins (B & W), the worlds leading producers of reference quality hi-fi and home theater speakers, and unveiled their livery for the inaugural race of the 2010 IZOD IndyCar Series March 14 in Sao Paulo, Brazil. In addition to the car livery; the team firesuits, pit equipment, and uniforms will also carry the B & W branding.
"Our partnership with FAZZT is a great opportunity for Bowers and Wilkins to promote our expanding range of multi-media products to the Brazilian consumer and the global IZOD IndyCar audience," said owner and Chairman Joe Atkins. "We feel strongly that the profile of this event and the entire Series fit very well with the demographics of the new digital consumer and provides us with a unique opportunity to showcase our new products and to support this exciting new team."
Team principals Andre Azzi and Jim Freudenberg joined driver and Montreal native Alex Tagliani at the unveiling of the #77's livery during the media tour at the famed Montreal International Auto Show. "It is an honor and the fulfillment of a long time dream to unveil the FAZZT Race Team #77 in my hometown of Montreal," said Andre Azzi. "It has been a huge process to get our team to this point and we are excited to not only be a part of the grid in 2010 but to be a competitive entity in the IZOD IndyCar Series."
The team will begin the season with the B & W livery and then continue their campaign with additional partners and liveries. "The Montreal Auto Show is a wonderful opportunity for us to unveil our livery and B & W partnership to a worldwide audience in anticipation of the 2010 season opener," said team chief operating officer Jim Freudenberg. "The global marketing platform that we are able to provide our partners through the IZOD IndyCar Series will be showcased with B & W in Sao Paulo in March."
B & W (www.bowers-wilkins.com) will be joined on the #77 FAZZT Race Team car by associate partners: TorcUP-makers of hydraulic and pneumatic bolting tools and a division of Edmonton based Cantorque, a previous supporter of Alex Tagliani (www.cantorque.com); Fast Eddie Racewear-the Canadian based official clothing supplier for FAZZT Race Team (www.fasteddieracewear.com); Inner City Promotions (ICP) ---a loyalty and card marketing agency who have begun production of the FAZZT Race Team fan loyalty card (www.innercitypromo.com); La Capsule Sportive---a Quebec-based retailer of sports merchandise including the FAZZT Race Team apparel (www.lacapsulesportive.com) and Sharp Business Systems-an Indianapolis based office equipment and electronic systems provider that as been a longtime partner of Freudenberg's racing endeavors (www.sbsindiana.com).
About Bowers-Wilkins: To find your nearest Bowers & Wilkins stockist, visit www.bowers-wilkins.com. Bowers & Wilkins has over 40 years of audio engineering experience. It makes the world's most advanced home cinema, hi-fi and iPod® speakers, which are used by Abbey Road Studios and music lovers everywhere. Its New Media products redefine the audio experience for the digital consumer.
About FAZZT Race Team: The FAZZT Race Team was formed in July 2009 as a partnership between Andre Azzi of the Azzi Race Division, ATG, and Jim Freudenberg and Jason Priestley of the Rubicon Sports Agency. The team will field a full-time IndyCar Series team beginning in 2010. The team has four Dallara chassis and has signed Canadian driver Alex Tagliani to drive the #77 entry. Andre Azzi, a Montreal based entrepreneur, is the teams' Chief Executive Officer and motorsports veteran Jim Freudenberg is the teams' Chief Operating Officer. The team is housed in a 25,000 ft. race shop on the north side of Indianapolis with a second facility that will house their Research and Design division in Montreal. For more information, go to www.FAZZTRaceTeam.com.
Media contacts: Jana Watt // FAZZT Race Team // (317) 709-3855 or janaw@fazztraceteam.com
Max d'Orsonnens: For FAZZT Race Team // (514) 990-4988 or maxdo@videotron.ca
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