Jeff Lapcevich will represent Tim Hortons again in Canada’s premier racing series. The Grimsby, Ontario, racer’s NASCAR Canadian Tire Series entry will sport Tim Hortons’ logo in one of motorsports’ longest lasting marketing partnerships.
“We’re excited about 2010,” says Lapcevich. “We’ve made some changes to our race team, and we expect great results this year.
“Our relationship with Tim Hortons is something we’re quite proud of. This year marks more than 20 years with them, and that’s quite an accomplishment.”
Tim Hortons first sponsored Lapcevich’s family-owned Fastline Motorsports in 1990 when it competed in the popular Players GM Series of production cars. Canada’s coffee giant maintained the relationship when Fastline switched to the CASCAR Super Series which NASCAR later bought.
Lapcevich’s season opens on June 6th when the series visits Delaware Speedway near London, Ontario. The team will then make nine additional stops on the series including the Honda Indy Toronto in July and Montreal’s NASCAR event in August.
“Delaware Speedway is a great place to start our season,” says Lapcevich. “I’ve always run well at Delaware, and it’s a place we can build momentum. Starting the season strong will be a big boost for the team.
“The road courses also give us a place to showcase our talent. I believe we’ll have a competitive package for Toronto and Montreal.”
Tim Hortons will also appear on Fastline’s quarter midget race cars driven by Jeff’s sons - third generation racers Cayden and Treyten Lapcevich. While five-year-old Treyten is starting just his second competitive season Cayden has many years under his belt at 10 years old.
Cayden has won the sport’s biggest races, and Treyten appears ready to challenge for titles of his own. The team travels throughout North America competing in the most prestigious quarter midget events anywhere.
“The boys are the future of Fastline Motorsports,” says Jeff. “We put a great deal of focus on our quarter midget program. It’s about learning and having fun. Both boys are doing great.”
For more information on Fastline Motorsports visit www.FastlineMotorsports.com.
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Contact: Adam Ross
Fastline Motorsports Public Relations
519-212-8632
adamrossenterprises@gmail.com
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