Edmonton - Honda Indy Edmonton today announced two new on-site entertainment areas for the 2010 event —the Bud Zone (general public) and the Bud Zone VIP Club—sponsored by Labatt Breweries of Canada. The Honda Indy Edmonton is scheduled for July 23-25.
“In our continuing efforts to provide fans with a full weekend experience, the Honda Indy Edmonton has created these two new hospitality areas giving race fans optional viewing opportunities for all of the on-track excitement”, said Mike Burton, Northlands Director of Major Events. “This is the second year that we have been able to partner with Labatt as our official brewery for the Honda Indy Edmonton.”
The Bud Zone (general public) offers a hub of activity in the prime turn one viewing area including a beer garden, access to victory podium presentations and other selected programs. It is open to all ages.
The new Bud Zone VIP Club is an upscale hospitality area with elevated viewing in a tented structure, where fans can see the majority of the race track as well as large TV screens capturing all of the racing action. Capacity for this prime location is limited to 300 people per day.
Tickets for the Bud Zone VIP Club are available for advance purchase prior to the Honda Indy Edmonton.
The Honda Indy Edmonton is the 11th round in the 17 race IZOD IndyCar Series. Four races have been run so far this year and as the teams head for the Road Runner Turbo Indy 300 on May 1 in Kansas City. Will Power of Penske Racing leads the driver standings with 172 points. Canada’s Alex Tagliani is currently 14th.
Northlands rocks Edmonton with 2,500 events each year that attract over 4 million visitors to Alberta’s Capital City. Think, Canadian Finals Rodeo, Farmfair International, Capital EX, Honda Indy Edmonton, the best of horse racing, headliner concerts, international events and all the trade shows you can handle. Visit northlands.com to find out more.
Media Contacts:
Brian Leadbetter
Director, Government & Community Relations Northlands
Ph: (780) 471-7295
Cell: (780) 902-3723
E-mail: bleadbetter@northlands.com
Sid Priddle
Media Relations Manager
Honda Indy Edmonton
Cell: (780) 886-4929
E-mail: spriddle@northlands.com
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