Toyota Canada and Bass Pro Shops Celebrate Five Year Partnership with More Prizes Including New 2010 Toyota 4Runner Trail Edition

Customers can also get behind the wheel of Toyota’s current truck line-up at The Bass Pro Shops 2010 Spring Fishing Classic Ride & Drive Event

(TORONTO, ON), March 19, 2010 – Bass Pro Shops, the ultimate purveyor of outdoor adventure gear is partnering with Toyota Canada, to once again give away the ultimate outdoor adventure package including – a 2010 Toyota 4Runner Trail Edition, a $1,000 Bass Pro Shopping Spree and a Day of Fishing with Professional Angler, host of TV's Facts of Fishing and Toyota Partner Dave Mercer.

Beginning in March through to December 31, 2010 any visitor to the Rocky View Alberta or Vaughan Mills Ontario Bass Pro Shops locations can enter for a chance to win.

“We’re pleased to be joining Bass Pro Shops, for the fifth year running, this time to give away a Toyota 4Runner Trail Edition - one of the toughest off-road performance vehicles around,” said Stephen Beatty, Managing Director of Toyota Canada Inc.

Mr. Beatty added, “We’re also very excited to be delivering a new 2010 Toyota Tacoma along with a $1000 gift card from Bass Pro Shops to Mr. Switzer, the 2009 contest winner, who entered last year’s draw at the Vaughan Mills Bass Pro Shops location”.

Visitors to Bass Pro Shops can get the full off-roading experience behind the wheel of Toyota’s current line-up of trucks, including the 2010 4Runner, at the Spring Fishing Classic Ride & Drive Event running in the parking lot adjacent to the Bass Pro Shops on the following dates:

March 18-21, 2010 Bass Pro Shops Vaughan Mills, Vaughan, Ontario ·
March 25-28, 2010 Bass Pro Shops, Rocky View, Alberta

For more information on Bass Pro Shops, visit www.basspro.com and to learn more about the new 2010 4Runner, visit www.4runner.ca.