TW Steel Announce Formula One Winner and DTM Series Racer David Coulthard as Brand Ambassador

Amsterdam, The Netherlands (14 May, 2010) – TW Steel, the international watch brand specializing in oversized watches, is pleased to announce that 13-time Formula One Grand Prix winner, David Coulthard, has joined its roster of Global Brand Ambassadors.

Coulthard, who enjoyed a stellar Formula One career from 1994 to 2008 racing for Williams F1, McLaren-Mercedes and Red Bull Racing, will sport TW Steel branding on his race helmet as he embarks on his latest on-track venture – competing in the German-based DTM Series for Mücke Motorsport.

In addition to returning to the international motorsport arena, the 39-year-old Scot remains a high profile and popular figure in the Formula One paddock in his role as an analyst for the BBC’s F1 television coverage – giving his unique insight into the driver mindset at each Grand Prix throughout the season.

“To have someone of David’s stature represent the brand and join our team of global ambassadors is a fantastic endorsement for TW Steel,” stated TW Steel Head of Global Sponsorship, Harry Gibbings.

“We’re delighted to be partnering with him as he steps back behind the wheel in the DTM Series. TW Steel enjoys tremendous representation in Germany and having David onboard will only serve to strengthen the appeal of the brand there and ultimately beyond. He’s noted for being a professional both on and off-track and we’re looking forward to growing our relationship with him moving forward.”

“I’m excited to be partnering with TW Steel in what’s definitely a new chapter of my career,” reflected Coulthard. “It’s great to be racing in the DTM Series, I’m enjoying the challenge of something new and exciting and similarly I’m happy to be representing TW Steel as I compete. In addition to producing some great watches they already have an impressive list of ambassadors and I’m delighted they see the value in my profile, both as a sportsman but also as a representative of TW Steel.”

David Coulthard joined TW Steel executives at the Monaco Grand Prix to make the announcement as the company hosted a group of international media on Friday 14th May – the watch brand present in its capacity as ‘Official Timing Partner’ to the Renault F1 Team.TW Steel, celebrating its fifth anniversary in 2010, continues to develop and lead the oversized watch market. A family-owned company, headed by 27-year-old Chief Executive Officer and co-owner, Jordy Cobelens, ‘The Watch in Steel’, has emerged as an innovative, bold lifestyle brand – now available in over 50 countries worldwide.
http://www.twsteel.com/